London to Brighton jerseys — Lucy Taylor

London to Brighton Bike Ride 2025 Jerseys

The London to Brighton Bike Ride is the oldest charity bike ride in the UK and an iconic event for British Heart Foundation, raising £1million in 2024. We launched a new creative concept for the 2025 event, which included brand new jerseys, which I was lucky enough to design.

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BHF illustration guidelines + rollout

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